DISCOVERING INFLECTIONS IN CONSUMER TRENDS

WEEK OF OCTOBER  9 - OCTOBER 16: 

CROX,  ETSY, HBI,  HELE, LULU, MODG, PLCE, SBH, SCVL, VSCO


CALLAWAY TOP GOLF (MODG) Callaway ramped up discounts with "up to 30% off drivers and fairway woods" a bit more aggressive than a year ago.

CHILDREN'S PLACE (PLCE) Additional $10 off your entire order campaign unseen a year ago at this time as desperation continues to mount.

CROCS (CROX) 'Croctober 50% off' sale was sent more frequently than a year ago and we also captured several "25% off your entire purchase" campaigns.

ETSY (ETSY) Increased aggressiveness with coupons and promotions continues with a "take $10 off $40 " campaign.

HANESBRANDS (HBI) Champion blasted out a up to 50% off sitewide campaign over the past week triggering a spike in storewide and steep discounts.

HELEN OF TROY (HELE) HydroFlask blasted out an all-time high volume of promotional emails with the largest volume of significant discounts featuring "30% off flash sale" language. 

LULULEMON (LULU) Rarely seen significant discounts driven by "here's your exclusive 25% off code" and 15% off related to friends and family as well as other 15% off coupons at various cohorts.

SALLY BEAUTY (SBH) Panic continues for Sally Beuty with all-time high total promo volumes driven partially by a variety of "up to 40% off" discounts.

SHOE CARNIVAL (SCVL) 40% off Crocs and up to 30% off HeyDude campaigns drove a spike in significant discounts and dovetails with the campaigns tracked directly from Crocs.

VICTORIA'S SECRET (VSCO) Several steep and significant discounts last week that didn't appear a year with aggressive subject lines such as "50% off bras"