Strategic Partnerships &
Private Branding
Strategic
Partnership – E*Trade
© 2010 Trade Ideas LLC, All rights reserved
Source: E*Trade quarterly and annual reports; internal TI
benchmark data derived from TD Ameritrade and Scottrade information
Note: E*Trade’s marketing description of
Strategy Scanner capabilities
“powered by Trade Ideas”
Background
•Trade-Ideas PRO & The OddsMaker are integrated into the
Power E*Trade PRO Platform for Active
Traders
•E*Trade markets Trade Ideas technology under its own brand
name, “Strategy Scanner”
•E*Trade agreement in place 2 years since 2008
•Current status of agreement: renegotiation of existing
contract
•Monthly average number of active traders using Trade-Ideas
in ELITE: 4,000
•Monthly average number of active traders using Power
E*Trade PRO: 35,000
Active Trader & DART
Performance
PET PRO Platform Before Trade Ideas
With Trade Ideas
•Monthly average # active traders: 35,000
•DARTs: 52,500
•DARTs/trader: 1.5
•Monthly average # active traders: 4,000
•DARTs: +24,000
•DARTs/trader: 6
Takeaways
1.Among active traders at
E*Trade the DART difference factor between customers using TI vs non-users: 4x
2.% of E*Trade’s average
quarterly DARTs (192,000) generated by Trade Ideas: 10%
Incremental Revenue Analysis
2009 Gross Revenue increase
attributable to use of Trade Ideas technology: $38.9M
4,000 TI users x 4.5 (DART difference among active traders) x $9/DART x 20 trading days/mth x 12 mths x 1 yr
4,000 TI users x 4.5 (DART difference among active traders) x $9/DART x 20 trading days/mth x 12 mths x 1 yr
Note: E*Trade recently improved the access to Strategy Scanner
within PET PRO but has yet to make it part of the default layout